To ensure compliance with
Miller Corporate ID Standards, please review this quick overview of proper
Logo usage.
Area of
Isolation
The standard logo treatment is PMS
300 Miller Blue for the "Symbol" and rule, and Black
for the accompanying "Miller" type and modifier text. The
slanted bars within the symbol should always appear as white when
using the standard logo.
To ensure proper Logo placement, an Area of Isolation has been established. This area must be free of intrusion from
any other text, graphics or photos! This area is determined
by using the height of the "M" around the perimeter of the
Logo. In printed materials, this area also represents the minimum
amount of space allowed for the edge of the page or trim.
Adhere to the Area of
Isolation.
Always use PMS 300 Miller Blue or an approved formula for that color
when reproducing the standard two-color Logo.
Read the Miller Corporate Identity Standards Manual for a more comprehensive
discussion.
Don't separate the elements
of the Logo: the "Symbol" must never appear without the
"Miller" type.
Don't print Logo in the color red, or place on a red background
it's the color of Miller's major competitor.
Don't place Logo on complicated backgrounds or backgrounds with abrupt
color changes.
Standard
Modifier Logo
For two-color usage
on light backgrounds.
Black
Modifier Logo For single-color usage
on light backgrounds.
White
Modifier Logo For usage on
dark backgrounds.